Executive & Career Coaching for GTM Professionals
Coaching grounded in the realities of GTM work and careers.
Harken works with thoughtful, ambitious GTM professionals who want to increase their effectiveness, navigate consequential decisions, and create meaningful progress in their work and careers.
Marketing · Sales · Revenue Operations · Customer Success · Emerging GTM Roles
A thoughtful 30-minute conversation with Scott. There is no charge or obligation.
Built for GTM realities
Your work is demanding. Your thinking deserves room.
Harken works with people across the GTM organization, including Marketing, Sales, Revenue Operations, Customer Success, Growth, and newer roles that span traditional functional boundaries.
Many work in venture- and private equity-backed companies where expectations are high, resources are closely scrutinized, and priorities can change quickly.
See who Harken is for →Two coaching pathways
Begin with the work that matters most now.
Executive Coaching
Strengthen how you think, decide, and lead.
For GTM professionals whose roles demand as much from their judgment and leadership as from their functional expertise.
Explore Executive Coaching →Career Coaching
Navigate what comes next with greater clarity.
For GTM professionals making career decisions, preparing for a transition, or pursuing a search with greater focus and discipline.
Explore Career Coaching →You may recognize yourself here
Coaching often begins when something needs attention.
A question, tension, or pattern may have become difficult to resolve alone.
The Harken Coaching Framework
A practical cycle for meaningful progress.
Designed for GTM professionals, the framework helps you gain clarity, take ownership, and make progress. Each pass through the cycle creates new awareness, stronger ownership, and informed action.
The Harken Coaching Cycle
An iterative process
Each cycle creates information for the next.
The framework provides enough structure to support reflection while remaining responsive to what you learn, what changes, and what becomes possible.
Reflect.
Learn.
Adjust.
Hover over or focus on G, T, or M to explore each stage.
G · Gain Clarity
Create awareness, focus, and direction.
Questions to explore
- What matters most right now?
- What are you trying to achieve?
- What does success look like?
- What assumptions or patterns may be holding you back?
Potential Client Outcomes
T · Take Ownership
Strengthen agency and commitment.
Questions to explore
- What is within your control?
- What decisions have you been avoiding?
- What behaviors need to change?
- What commitment are you prepared to make?
Potential Client Outcomes
M · Make Progress
Convert insight into meaningful action.
Questions to explore
- What is the next meaningful step?
- What actions will create momentum?
- How will you measure progress?
- What adjustments are needed?
Potential Client Outcomes
Operator-informed coaching
Coaching informed by experience inside the work.
Scott brings more than 25 years of GTM operating and leadership experience to the coaching relationship. That experience helps him understand context, recognize familiar patterns, and ask grounded questions.
Every Harken engagement is grounded in coaching. Clients retain responsibility for their decisions and actions.
Explore the Harken Approach →Coaching Engagements
Meaningful development benefits from continuity.
Time between sessions allows you to apply what you are learning, observe the results, return with new information, and adjust.
Explore Coaching Engagements →Meet Scott
A coach who understands the environment because he has operated in it.
Scott Ablin is a five-time CMO and a Certified Executive Coach and Certified Career Coach with more than 25 years of experience leading and developing GTM professionals.
Meet Scott →
Start with a conversation
Could coaching be right for you?
A Good Talk is an opportunity to discuss what you are navigating and whether coaching, and Harken specifically, may be right for you. There is no charge or obligation.
Schedule a Good TalkIn their words
Scott has been an invaluable guide through a demanding stretch of my career, helping me navigate multiple opportunities and decisions at once. Rather than telling me what to think, he helped me frame my own thinking and get clearer about what I actually wanted in the long term. He also provided a steady stream of helpful resources and guidance that I’ve leveraged well beyond our conversations, in interviews, negotiations, and bigger strategic decisions. I came away with a sharper sense of my own value and a real plan for getting where I wanted to go. I’d recommend him to any GTM leader.
Dan N.Growth Marketing Leader